Also known as "landing" or "squeeze" pages, an opt-in page is the most pivotal part of any online business. Here's why...
Imagine 1000 people want to get into a theme park, but due to a fault with the welcome gate only 500 manage to get in that day. How much money did that theme park loose!? About 50% right?
Wrong. Although 50% of the visitors got in to the park, it would be impossible to predict what the 50% of visitors (that didn't make it in) would have spent inside the park compared to those that did.
The theme park therefore didn't just lose 50% of ticket sales, but all the follow up purchases those visitors would have continued to make inside of the park would they have got in.
A similar thing happens in online campaigns...
Most people drive visitors to sales pages with little concern to how many of those visitors are turning into leads. Instead, they focus on trying to make sales as fast as possible - drastically dropping their conversion rates.
The average conversion rate for the IM/MMO niche is about 30%. That means for every 10 people that visit your opt-in page, 3 will sign up.
Imagine if you could bump that amount up to 7 in every 10 visitors converting into leads...
This post will show you how to do just that, using one page that can be built in a matter of minutes, regardless of the niche you're in.
Here's a stats screenshot from one of our opt-in pages that's connected to a £1 a day Facebook retargeting campaign in the IM/MMO niche: